promotional strategy
nounUK /prəˈməʊʃənl ˈstrætədʒi/
US /prəˈmoʊʃənl ˈstrætədʒi/
A plan for telling people about something to help sell it.
The toy company made a promotional strategy to show its new robot on TV.
RELATED WORDS
OTHER MEANINGS
2. A set of actions a business uses to make a product or service more popular.
Their promotional strategy included free samples and colorful posters.
3. The way a company decides where and how to advertise.
The promotional strategy focused on social media and local radio.
4. A plan to attract attention to an event or idea.
The school fair's promotional strategy used flyers and announcements.