brandearnings
nounUK /ˈbrændˌɜːnɪŋz/
US /ˈbrændˌɜːrnɪŋz/
The money a company makes because people know and like its name.
The toy company's brandearnings grew after its cartoon became popular.
RELATED WORDS
OTHER MEANINGS
2. Money earned from letting other companies use a brand name.
Most of the brandearnings came from licensing the logo to clothing makers.
3. The extra money a product makes just because of its famous label.
Analysts measured the brandearnings by comparing prices with plain store brands.
4. A company's reported profit that comes mainly from its brand reputation.
The report showed strong brandearnings despite weak sales of new items.