brandrevenue
nounUK /brænd ˈrɛvənjuː/
US /brænd ˈrɛvənuː/
The money a company makes from selling its brand's products.
The new sneaker line added ten million dollars to the company's brandrevenue this year.
RELATED WORDS
OTHER MEANINGS
2. Money earned from licensing a brand name to other companies.
Most of the toy maker's brandrevenue comes from licensing its cartoon characters.
3. The total sales a specific brand brings in over a period of time.
Analysts compared brandrevenue across the top three soft drink labels.
4. Income a store earns from selling products under its own private label.
The supermarket's brandrevenue grew after it launched its own organic line.