brandturnover
nounUK /ˈbrændˌtɜːnəʊvə/
US /ˈbrændˌtɜːrnoʊvər/
Brandturnover is when a company changes its brand or loses customers to other brands.
The store's brandturnover was high last year because many shoppers switched to cheaper brands.
OTHER MEANINGS
2. The rate at which employees leave a company that makes or manages brands.
High brandturnover in the marketing team worried the managers.
3. The number of times a brand's products are replaced by new versions in a store.
The supermarket tracks brandturnover to decide which items to keep on shelves.
4. The process of a brand losing its popularity and being replaced by another.
The toy company's brandturnover happened quickly after the new game became popular.