brandchange
nounUK /ˈbrænd.tʃeɪndʒ/
US /ˈbrænd.tʃeɪndʒ/
A brandchange is when a company gives its name or look a whole new style.
The toy company announced a brandchange, with a bright new logo and a friendlier name.
RELATED WORDS
OTHER MEANINGS
2. The act of switching from one product brand to another.
Her brandchange at the grocery store saved her a few dollars each week.
3. A change in the name of a product or business.
The brandchange confused some customers who did not recognize the new label.
4. A fresh public image for a person or group.
The band's brandchange included new outfits and a new sound.