joint branding
nounUK /dʒɔɪnt ˈbrændɪŋ/
US /dʒɔɪnt ˈbrændɪŋ/
When two companies put their names together on one product.
The phone was made by joint branding between a camera company and a tech company.
RELATED WORDS
OTHER MEANINGS
2. The practice of two brands sharing one label to sell a product together.
Joint branding helped both stores reach new customers.
3. A marketing deal where two companies advertise together under both names.
The airline and the bank announced joint branding for a new credit card.
4. Using two brand names on the same item so people trust it more.
The cereal box showed joint branding with a famous cartoon studio.