combinedbranding
nounUK /kəmˈbaɪnd ˈbrændɪŋ/
US /kəmˈbaɪnd ˈbrændɪŋ/
Combined branding is when two or more names or logos are put together to make one new look.
The toy company used combined branding so both of its mascots appeared on the box.
RELATED WORDS
OTHER MEANINGS
2. The act of merging two brand identities into a single unified image.
After the merger, the firm announced a combined branding strategy for all its stores.
3. A marketing approach where two companies display their logos side by side on one product.
The cereal box showed combined branding from the cereal maker and the movie studio.
4. The visual result of joining several brand elements into one design.
The new sign featured combined branding with the old crest and the modern wordmark.