co-branding
nounUK /ˌkəʊˈbrændɪŋ/
US /ˌkoʊˈbrændɪŋ/
When two companies put their names together on one product.
The ice cream shop and the cookie bakery did co-branding to make a special dessert.
RELATED WORDS
OTHER MEANINGS
2. A marketing strategy where two or more brands appear together on a single product or service.
The airline's co-branding with a credit card company gave customers extra miles.
3. The practice of sharing a brand name between businesses to reach new customers.
Co-branding helped the small gym attract members from the nearby hotel.
4. A combined label or logo created when two brands work together.
You can see the co-branding on the cereal box with both company logos.