inbound marketing
nounUK /ˈɪnbaʊnd ˈmɑːkɪtɪŋ/
US /ˈɪnbaʊnd ˈmɑːrkɪtɪŋ/
A way to get people to come to you by making helpful things they like.
The bakery used inbound marketing by posting free recipes to attract new customers.
OTHER MEANINGS
2. Marketing that draws customers in with useful content instead of interrupting them with ads.
Their inbound marketing strategy focused on helpful videos and guides.
3. A business approach where companies earn attention by solving people's problems.
Inbound marketing helped the small shop build trust with its audience.
4. The practice of attracting visitors who then become leads and customers.
She studied inbound marketing to learn how to grow her online store.