content marketing
nounUK /ˈkɒntɛnt ˈmɑːkɪtɪŋ/
US /ˈkɑːntɛnt ˈmɑːrkɪtɪŋ/
Sharing helpful stories and pictures to make people like a company.
The bakery uses content marketing by posting cake recipes online.
RELATED WORDS
OTHER MEANINGS
2. A company's plan for making and sharing articles, videos, and posts to attract customers.
Their content marketing includes a weekly newsletter and short videos.
3. The work of writing and designing material that teaches or entertains an audience.
She got a job in content marketing after learning to write blogs.
4. Using free information to build trust before selling something.
The app grew through content marketing, not paid ads.