customerlifetimevalue
nounUK /ˈkʌstəmə ˈlaɪftaɪm ˈvæljuː/
US /ˈkʌstəmər ˈlaɪftaɪm ˈvæljuː/
The total money a customer spends with a company over all the time they keep buying from it.
The store tracks customer lifetime value to decide how much to spend on keeping loyal shoppers happy.
OTHER MEANINGS
2. A prediction of the total profit a single customer will bring to a business in the future.
Analysts estimated the customer lifetime value of each new subscriber before launching the ad campaign.
3. A metric used to compare how much different groups of buyers are worth over time.
The team compared customer lifetime value across age groups to target its best audience.
4. The average amount of money a typical buyer spends with a brand from first purchase to last.
Improving service quality raised the average customer lifetime value by fifteen percent.