lifetimecustomervalue
nounUK /ˈlaɪftaɪm ˈkʌstəmə ˈvæljuː/
US /ˈlaɪftaɪm ˈkʌstəmər ˈvæljuː/
The total money a customer spends at a shop over all the years they keep buying there.
The bakery treats regulars kindly because their lifetimecustomervalue is high.
OTHER MEANINGS
2. A number a business uses to decide how much to spend to keep a customer happy.
The company compared lifetimecustomervalue with ad costs.
3. The total worth of a player to a game company across all their purchases.
Free-to-play games track lifetimecustomervalue to plan updates.
4. A way to measure how valuable a long-term client is compared to a one-time buyer.
Her lifetimecustomervalue made her the store's favorite shopper.