cross-channel development
nounMaking something work well on TV, the internet, and other places at the same time.
The cartoon's cross-channel development let kids watch it on TV, online, and in games.
SYNONYMS
OTHER MEANINGS
2. Building a product so it can be sold and used through several different sales channels.
The company's cross-channel development helped it sell shoes in stores, on its website, and through apps.
3. Planning a marketing campaign that reaches people through several connected media at once.
Their cross-channel development linked TV ads, social media posts, and email newsletters.
4. Creating a service that lets customers move smoothly between phone, chat, and in-person help.
The bank invested in cross-channel development so customers could start a task online and finish it in a branch.