omnichannel development
nounOmnichannel development is the work of making a store, app, and website all work together smoothly for shoppers.
The company invested in omnichannel development so customers could buy online and return items in the store.
SYNONYMS
RELATED WORDS
OTHER MEANINGS
2. The technical process of building software systems that connect multiple customer contact channels into one platform.
Her team handles omnichannel development for the bank's chat, phone, and mobile services.
3. A business strategy focused on creating a seamless shopping journey across physical and digital touchpoints.
Omnichannel development helped the brand boost loyalty by linking its app rewards with in-store purchases.
4. The growth of a company's presence across many sales and communication channels at once.
Rapid omnichannel development let the small retailer reach customers on social media, web, and marketplaces.