consumerunderstanding
nounUK /kənˈsjuːmə ˌʌndəˈstændɪŋ/
US /kənˈsuːmər ˌʌndərˈstændɪŋ/
Knowing what people who buy things want and need.
The toy company used consumer understanding to make a game kids love.
OTHER MEANINGS
2. The ability of a shopper to grasp product information.
Clear labels help consumer understanding of what is inside the box.
3. A company's grasp of how people choose and use products.
Good consumer understanding helped the store stock the right snacks.
4. The study of what buyers think and feel.
Her job is consumer understanding, so she asks families what they like.