customerinsight
nounUK /ˈkʌstəmər ˈɪnsaɪt/
US /ˈkʌstəmər ˈɪnsaɪt/
A clear idea about what people who buy things really want.
The shop used customer insight to learn that kids want more colorful toys.
RELATED WORDS
OTHER MEANINGS
2. Information a company learns from watching how people shop.
Customer insight showed that most people buy milk in the evening.
3. A deep understanding of what makes buyers happy or unhappy.
Good customer insight helped the cafe add more seats outside.
4. The study of what people like and dislike about a product.
Their customer insight revealed that the app was too hard to use.