brandtrust
nounUK /ˈbrænd.trʌst/
US /ˈbrænd.trʌst/
The good feeling you have when you believe a company makes safe and honest things.
Because the toy company always made safe toys, the parents had brandtrust in it.
OTHER MEANINGS
2. The level of confidence shoppers place in a company's promises and products.
Surveys showed high brandtrust for the grocery chain after its recall was handled well.
3. A company's earned reputation for keeping its word to customers.
Years of fair pricing built brandtrust that competitors could not copy.
4. The belief that a brand will act honestly and treat buyers fairly.
Her brandtrust in the phone maker faded after the hidden fees were revealed.