veganmarketing
nounUK /ˈviːɡən ˈmɑːkɪtɪŋ/
US /ˈviːɡən ˈmɑːrkɪtɪŋ/
Vegan marketing is telling people about plant-based products in a way that makes them want to buy them.
The company used vegan marketing to show that its new oat milk is kind to animals and the planet.
OTHER MEANINGS
2. The business strategy of targeting customers who follow a vegan lifestyle.
Their vegan marketing plan focused on health-conscious shoppers in big cities.
3. Advertising that highlights a product's lack of animal ingredients.
The label's vegan marketing made it easy for shoppers to spot dairy-free snacks.
4. The study of how ethical values shape buying decisions for plant-based goods.
She wrote her thesis on vegan marketing and how trust affects sales.