typographiclogo

2. A brand mark where the company name itself is the design, with no separate picture.

Google's typographiclogo is just its name in colorful letters.

3. A logo built from custom-drawn letters rather than a standard font.

The bakery hired a designer to create a typographiclogo with hand-drawn letters.

4. Any logo that relies on type as its main visual element.

Their typographiclogo spells the initials in a clever stacked arrangement.