wordmark
nounUK /ˈwɜːdmɑːk/
US /ˈwɝːdmɑːrk/
A wordmark is a company's name written in a special way to look like a logo.
The company's wordmark appears in blue letters on every product.
RELATED WORDS
OTHER MEANINGS
2. A distinctively styled text used as a visual identifier for a product or organization.
Designers updated the wordmark to make it easier to read on phones.
3. In typography, a word or phrase set in a unique, recognizable typeface for branding.
The magazine's wordmark uses a custom serif font.
4. A mark or symbol formed from letters or words rather than an image.
Unlike its mascot logo, the wordmark contains no pictures.