tailoredmessaging

noun

UK /ˈteɪləd ˈmɛsɪdʒɪŋ/

US /ˈteɪlərd ˈmɛsɪdʒɪŋ/

Saying things in a special way that fits each person or group.

The store used tailored messaging to tell kids about toys and parents about sales.

SYNONYMS

personalized communication customized messaging targeted messaging audience-specific messaging

RELATED WORDS

marketing personalization audience communication campaign

OTHER MEANINGS

2. Writing different versions of a message for different people.

The teacher practiced tailored messaging by sending simple notes to younger students and detailed ones to older students.

3. Choosing words carefully so a message feels right for a certain group.

Tailored messaging helped the team explain the new rules clearly to both staff and volunteers.

4. Adjusting an advertisement so it speaks directly to one kind of customer.

Their tailored messaging made the ad about running shoes appeal to marathon runners.