targeted messaging

noun

UK /ˈtɑːɡɪtɪd ˈmɛsɪdʒɪŋ/

US /ˈtɑːrɡɪtɪd ˈmɛsɪdʒɪŋ/

Sending special messages to the right people on purpose.

The toy company used targeted messaging to reach kids who love building blocks.

SYNONYMS

focused communication customized messaging direct messaging tailored advertising

RELATED WORDS

marketing audience advertising personalization campaign

OTHER MEANINGS

2. The practice of designing different messages for different groups of people.

Her job involves targeted messaging so each customer gets news they care about.

3. A way of sharing information that is aimed at one specific group.

The school used targeted messaging to tell only the fifth graders about the science fair.

4. Choosing words carefully to appeal to a particular audience.

The team's targeted messaging helped convince the parents to join the fundraiser.