single-channel revenue

noun phrase
UK /ˈsɪŋɡəl ˈtʃænəl ˈrevənjuː/
US /ˈsɪŋɡəl ˈtʃænəl ˈrevənuː/

Money a company makes from just one way of selling.

The small shop's single-channel revenue comes only from its website.


OTHER MEANINGS

2. Total earnings from one broadcast or media outlet.

The podcast's single-channel revenue grew after new sponsors joined.

3. Income from only one payment method.

Their single-channel revenue dropped when card payments failed.

4. Money earned through one marketing platform alone.

Relying on single-channel revenue made the brand vulnerable to ad changes.