saleschannel
nounUK /ˈseɪlzˌtʃæn.əl/
US /ˈseɪlzˌtʃæn.əl/
A sales channel is the way a company uses to sell its things to people.
The bakery sells cakes through two sales channels: its shop and its website.
RELATED WORDS
OTHER MEANINGS
2. A specific store, website, or app where a product can be bought.
Online marketplaces are our fastest-growing sales channel.
3. The path a product takes from maker to buyer.
The company shortened its sales channel by selling directly to customers.
4. A way of reaching customers, such as direct sales or partners.
Direct sales and partner stores are the firm's main sales channels.