distribution channel
nounUK /ˌdɪstrɪˈbjuːʃən ˈtʃænəl/
US /ˌdɪstrɪˈbjuːʃən ˈtʃænəl/
A distribution channel is the path a product takes to get from the maker to the person who buys it.
The company uses a distribution channel that sends its toys straight to big stores.
RELATED WORDS
OTHER MEANINGS
2. The set of businesses or people that move goods from producers to consumers.
Online shops have become an important distribution channel for small brands.
3. A way of reaching customers, such as through stores, websites, or agents.
The bakery added a website as a new distribution channel for its cakes.
4. In media, the method used to send content to an audience, like TV, radio, or streaming.
Podcasts are a growing distribution channel for news shows.