rallying cry

noun
UK /ˈræliɪŋ kraɪ/
US /ˈræliɪŋ kraɪ/

A rallying cry is a special phrase people shout to get everyone excited and working together.

The team's rallying cry was 'Never give up!'


OTHER MEANINGS

2. A phrase used to gather support for a cause or movement.

'Freedom now!' became the rallying cry of the protesters.

3. A shout or phrase used to encourage soldiers in battle.

The general's rallying cry echoed across the field.

4. A memorable phrase that unites a group around a shared goal.

The charity's rallying cry helped raise millions for clean water.