preferred customer
nounUK /prɪˈfɜːd ˈkʌstəmə/
US /prɪˈfɝːd ˈkʌstəmɚ/
A preferred customer is a shopper who gets special treats from a store because they shop there a lot.
As a preferred customer, she gets free shipping on every order.
OTHER MEANINGS
2. A buyer who receives better prices or earlier access than other buyers.
Preferred customers were invited to shop the sale a day early.
3. A client given priority service because of a long business relationship.
The bank calls him a preferred customer and answers his calls first.
4. A shopper enrolled in a store's special rewards plan.
Show your preferred customer card at the counter to collect points.