pre-launch deal
nounUK /ˌpriː ˈlɔːntʃ diːl/
US /ˌpriː ˈlɔːntʃ diːl/
A special low price you can get before something new is sold to everyone.
The toy store offered a pre-launch deal so kids could buy the new game early for less money.
OTHER MEANINGS
2. An agreement made with business partners before a product officially comes out.
The two companies signed a pre-launch deal to share the new app.
3. A special price for people who sign up before a service starts.
She got a pre-launch deal on the streaming service and paid half price for a year.
4. A promise to buy something at a set price before it is available in shops.
The pre-launch deal let customers lock in the price of the phone before it hit stores.