early-bird offer

noun
UK /ˌɜːli bɜːd ˈɒfə/
US /ˌɜːrli bɜːrd ˈɔːfər/

A special deal you get when you buy something early.

The airline has an early-bird offer for people who book their tickets three months ahead.

SYNONYMS

early-bird dealearly-bird specialadvance-purchase offerpre-launch dealearly-booking discount

RELATED WORDS

discountpromotionbookingreservationsale

OTHER MEANINGS

2. A lower price offered to customers who sign up or buy before a deadline.

The gym's early-bird offer saved us fifty dollars on the yearly membership.

3. A promotional deal announced before a product or event officially launches.

The conference sold out fast thanks to its early-bird offer for students.

4. A travel or ticket discount given for booking well in advance of the date.

We grabbed the early-bird offer and got train seats for half price.