persuasion technique

noun
UK /pəˈsweɪʒən tɛkˈniːk/
US /pərˈsweɪʒən tɛkˈniːk/

A way someone tries to get you to agree with them or do something.

The ad used a clever persuasion technique to make people want the toy.


OTHER MEANINGS

2. A method of convincing someone by giving good reasons.

She used a simple persuasion technique: she explained all the benefits clearly.

3. A psychological trick that changes what people think or do.

Scarcity is a persuasion technique that makes things seem more valuable.

4. A skill used in selling or debating to win people over.

The salesman practiced his persuasion techniques before the big meeting.