persona-based design

noun

UK /pəˈsəʊnə beɪst dɪˈzaɪn/

US /pərˈsoʊnə beɪst dɪˈzaɪn/

a way of making things that thinks about the pretend people who will use them.

The team used persona-based design to make the app easy for kids and grandparents alike.

SYNONYMS

user-centered design persona-driven design audience-focused design human-centered design

RELATED WORDS

persona user experience usability wireframe prototype

OTHER MEANINGS

2. A design method where fictional characters represent different types of users.

Persona-based design helped the developers decide which features mattered most.

3. The practice of shaping products around detailed user profiles.

Their persona-based design process started with interviews and ended with three clear personas.

4. An approach in UX that keeps imaginary users in mind at every step.

Thanks to persona-based design, the checkout page worked well for busy parents.