audience-focused design
noun phraseUK /ˈɔːdiəns ˈfəʊkəst dɪˈzaɪn/
US /ˈɔdiəns ˈfoʊkəst dɪˈzaɪn/
Designing things by thinking first about the people who will use them.
The team used audience-focused design to make the website easy for kids to read.
RELATED WORDS
OTHER MEANINGS
2. A design approach that studies what a target group needs and wants before making choices.
Audience-focused design helped the museum create signs that visitors could understand quickly.
3. The practice of testing a product with real users and improving it based on their feedback.
Through audience-focused design, the app was changed after children said the buttons were too small.
4. A way of planning messages or visuals so they match the knowledge and interests of the intended viewers.
The poster used audience-focused design, with big pictures and simple words for young readers.