opinion leaders

noun
UK /əˈpɪn.jən ˈliː.dəz/
US /əˈpɪn.jən ˈliː.dɚz/

People who share their ideas and help others decide what to think.

The opinion leaders in our class helped everyone choose a book for the reading club.


OTHER MEANINGS

2. People whose views are trusted and can change how a group thinks or acts.

Local opinion leaders encouraged the town to recycle more.

3. Well-known people, like experts or celebrities, who shape public ideas.

Brands often ask opinion leaders to talk about their new products.

4. A small group of people who guide what a larger group believes or buys.

The opinion leaders in the community supported the new park plan.