influencers
nounUK /ˈɪnfluənsəz/
US /ˈɪnfluənsərz/
People who are popular online and help others decide what to buy or try.
Many influencers share videos about the clothes they wear.
RELATED WORDS
OTHER MEANINGS
2. Things or people that cause change in something else.
Warm ocean currents are important influencers of the weather.
3. People who have power to affect decisions in a group.
The scientists were key influencers in the new climate policy.
4. Factors that shape how something develops.
Price and quality are strong influencers of what shoppers choose.