measurement-led design
noun phraseUK /ˈmɛʒəmənt lɛd dɪˈzaɪn/
US /ˈmɛʒərmənt lɛd dɪˈzaɪn/
A way of making things where you use numbers and tests to decide what to build.
The team used measurement-led design to pick the button that people clicked most.
OTHER MEANINGS
2. A design process where success is judged by measurable goals rather than opinions.
With measurement-led design, the new checkout page was judged by how many people finished buying.
3. Using numbers from real users to guide each change to a product.
Measurement-led design helped them see that the smaller font made reading harder.
4. A method of building websites or apps that relies on experiments and data.
Their measurement-led design approach meant every update was tested with real visitors first.