data-driven design

noun
UK /ˈdeɪtə ˈdrɪvən dɪˈzaɪn/
US /ˈdeɪtə ˈdrɪvən dɪˈzaɪn/

A way of making things that uses facts and numbers to decide what to build.

The team used data-driven design to pick the colors for their new app.


OTHER MEANINGS

2. A design process where choices are tested and changed based on measured results.

Data-driven design helped them improve the sign-up page by testing two versions.

3. Using collected information about users to shape how a product looks and works.

Their data-driven design showed that most people wanted bigger buttons.

4. A method of creating things that trusts numbers more than guesses.

With data-driven design, the team stopped guessing and started measuring.