marketplan

noun
UK /ˈmɑːkɪtplæn/
US /ˈmɑːrkɪtplæn/

A plan for how to sell something to people.

The team wrote a marketplan to help sell their new toy.


OTHER MEANINGS

2. A written outline of goals and steps for reaching customers.

Our marketplan lists three ways to reach new buyers.

3. A company's guide for promoting and selling its products.

The bakery's marketplan focuses on social media ads.

4. A schedule of actions for launching a product.

The marketplan shows when each ad will run.