keyword planning

noun
UK /ˈkiːwɜːd ˈplænɪŋ/
US /ˈkiːwɝːd ˈplænɪŋ/

The act of choosing the words people type to find things.

Good keyword planning helped the small shop show up in search results.

SYNONYMS

keyword researchkeyword selectionsearch term planningkeyword strategy

RELATED WORDS

SEOsearch enginecontent marketingtrafficranking

OTHER MEANINGS

2. The process of picking important words for a document or database.

The librarian did keyword planning before tagging the new books.

3. A step in advertising where you decide which search words to bid on.

Their keyword planning focused on low-cost, high-demand phrases.

4. Organizing main terms for a study or index.

Keyword planning made the report easier to search later.