internet campaign planning
nounUK /ˈɪntənet kæmˈpeɪn ˈplænɪŋ/
US /ˈɪntərnet kæmˈpeɪn ˈplænɪŋ/
The act of making a plan for sharing a message online to get people to help or buy something.
The team spent a week on internet campaign planning before launching the charity's website.
SYNONYMS
OTHER MEANINGS
2. The process of deciding how to promote a political candidate or cause across websites and social platforms.
Internet campaign planning helped the candidate reach younger voters.
3. The work of organizing an online effort to raise money or awareness for a nonprofit group.
Good internet campaign planning made the animal shelter's donation drive a success.
4. The preparation of a coordinated set of online ads and posts to sell a product.
The company hired an agency for internet campaign planning ahead of the holiday sale.