idea-centered design

noun
UK /aɪˈdɪə ˈsɛntəd dɪˈzaɪn/
US /aɪˈdiːə ˈsɛntərd dɪˈzaɪn/

A way of making things that starts with a big idea and builds everything around it.

The team used idea-centered design to turn their big idea into a fun new toy.


OTHER MEANINGS

2. A design method where the main concept guides every choice.

With idea-centered design, the story came first and the pictures followed.

3. A way of planning that puts the core idea before the details.

Their idea-centered design helped everyone agree on the big picture.

4. A creative process that begins with a strong central idea.

Idea-centered design made the project feel clear and focused.