concept-driven design

noun
UK /ˈkɒn.sept ˈdrɪv.ən dɪˈzaɪn/
US /ˈkɑːn.sept ˈdrɪv.ən dɪˈzaɪn/

A way of making things where the big idea comes first and the look follows.

The team used concept-driven design to build a treehouse-shaped library.

SYNONYMS

idea-first designconcept-led designmeaning-based designidea-centered design

RELATED WORDS

conceptdesignbrainstormingprototypetheme

OTHER MEANINGS

2. A design method in which a central story or theme guides every choice.

Concept-driven design gave the playground a space-travel theme.

3. An approach where designers start with a strong idea before picking colors or shapes.

With concept-driven design, the poster began as a sketch of a flying whale.

4. A style of planning where the meaning of a product matters more than its decoration.

Concept-driven design made the toy robot feel like a friendly helper.