grassrootsgrowth
nounUK /ˌɡrɑːs.ruːtsˈɡrəʊθ/
US /ˌɡræs.ruːtsˈɡroʊθ/
Growth that starts small from ordinary people and builds up from the bottom.
The community garden showed real grassroots growth as neighbors turned an empty lot into a shared green space.
OTHER MEANINGS
2. The gradual expansion of a small local effort into something larger and more influential.
What began as a few parents meeting in a kitchen became grassroots growth for a citywide after-school program.
3. In business, growth driven by loyal customers and word of mouth rather than big advertising.
The bakery's grassroots growth came from happy customers telling their friends.
4. The natural spread of plants across the ground from their roots.
The gardeners watched the grassroots growth of the new lawn spread across the yard.