grassroots
adjectiveUK /ˌɡrɑːsˈruːts/
US /ˌɡræsˈruːts/
Coming from ordinary people, not from leaders or big groups.
The grassroots campaign started with neighbors talking to each other.
RELATED WORDS
OTHER MEANINGS
2. The ordinary people in a group or area, rather than its leaders.
The party needs to listen to the grassroots.
3. The basic level of an organization or activity.
Change began at the grassroots of the club.
4. Originating from or involving common people in a region.
Grassroots support helped the small team win.