enticement

noun
UK /ɪnˈtaɪsmənt/
US /ɪnˈtaɪsmənt/

Something that makes you want to do something or go somewhere.

The smell of fresh cookies was a strong enticement to come into the kitchen.


OTHER MEANINGS

2. The act of persuading someone to do something by offering something pleasant.

The enticement of a free gift got many people to sign up.

3. Something used to attract animals or people into a trap.

The hunter used food as an enticement to draw the deer closer.

4. A quality that makes something seem appealing or desirable.

The enticement of the shiny new toy was too much for the child to resist.