lure
verbUK /lʊə/
US /lʊr/
To make someone or something come to you by offering something nice.
The fisherman used a shiny worm to lure the fish.
OTHER MEANINGS
2. Something used to attract animals or fish so they can be caught.
The hunter set a lure in the woods.
3. A quality that makes something very appealing.
The lure of the big city brought many young people there.
4. To trick someone into doing something by making it seem good.
The promise of free candy lured the children into the shop.