disincentive
nounUK /ˌdɪsɪnˈsentɪv/
US /ˌdɪsɪnˈsentɪv/
A disincentive is something that makes you not want to do something.
The long waiting list was a disincentive to joining the club.
RELATED WORDS
OTHER MEANINGS
2. A factor that reduces the appeal or motivation for an action, often used in economics.
Higher taxes on sugary drinks act as a disincentive to buy them.
3. Something that discourages effort or investment by making it less rewarding.
Unclear rules can be a disincentive for new businesses.
4. A measure intended to prevent certain behavior by making it costly or difficult.
The fine serves as a disincentive to littering.