digitalmetrics
nounUK /ˌdɪdʒ.ɪ.təlˈmet.rɪks/
US /ˌdɪdʒ.ə.t̬əlˈmet.rɪks/
Numbers that show how well something works on the internet.
The team checked the digitalmetrics to see how many people visited their website.
OTHER MEANINGS
2. The study of measuring online activity and behavior.
She studied digitalmetrics to understand how users interact with apps.
3. A set of tools that track and report internet performance.
Their digitalmetrics showed a big jump in visitors after the ad campaign.
4. The numbers used to judge the success of an online campaign.
The digitalmetrics for the new video were better than expected.