webanalytics
nounUK /ˈwɛb əˌnæl.ɪ.tɪks/
US /ˈwɛb əˌnæl.ɪ.tɪks/
Web analytics is the way people count and study what visitors do on a website.
The shop used web analytics to see which pages people liked most.
OTHER MEANINGS
2. The tools and software that collect numbers about a website.
Our web analytics showed a big jump in visitors on Monday.
3. The study of how people move from page to page online.
She learned web analytics to understand online shopping habits.
4. The numbers and charts that describe website activity.
The web analytics were easy to read on the dashboard.