digital election strategy
noun phraseUK /ˈdɪdʒ.ɪ.təl ɪˈlek.ʃən ˈstræt.ə.dʒi/
US /ˈdɪdʒ.ə.t̬əl ɪˈlek.ʃən ˈstræt̬.ə.dʒi/
A plan for using computers and the internet to help win an election.
The team made a digital election strategy to reach voters on social media.
OTHER MEANINGS
2. The set of online tools and tactics a party uses to persuade voters.
Their digital election strategy relied on short videos and targeted ads.
3. A plan for running and monitoring elections using digital technology.
The country adopted a digital election strategy to count votes faster.
4. The use of data and analytics to decide where and how to campaign online.
Data scientists shaped the digital election strategy by studying voter trends.