digital campaign strategy
noun phraseUK /ˈdɪdʒ.ɪ.təl kæmˈpeɪn ˈstræt.ə.dʒi/
US /ˈdɪdʒ.ə.t̬əl kæmˈpeɪn ˈstræt̬.ə.dʒi/
A plan for using the internet to tell people about something and get them to help.
The team made a digital campaign strategy to share their new game online.
RELATED WORDS
OTHER MEANINGS
2. A set of steps a company follows to reach customers through websites, apps, and social media.
Their digital campaign strategy focused on short videos and email newsletters.
3. The overall approach a group uses to win support online for a cause or idea.
The charity's digital campaign strategy helped them raise money through social media.
4. A written outline of goals, messages, and tools used for an online promotion.
She reviewed the digital campaign strategy before the product launch.